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Gap Brings Recycled and Organic Materials to Home

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Based on “timeless American style for modern living,” Gap debuted its first home collection last week exclusively on Walmart.com. The brand describes the collection as “everything you need to outfit your space…for the dorm room or that first apartment.”

Featuring more than 400 items across home décor, tabletop, bedding and bath, the collection mirrors the apparel line’s focus on everyday essentials and sustainability. The collection, which was developed in partnership with Gap’s licensing agency IMG, uses organic cotton and recycled materials throughout.

Bedding includes T-shirt soft slub jersey quilts, frayed edge pillow shams and Percale easy care sheet sets. Reversible comforter sets span washed denim and blue stripes to bolder ’70s-inspired florals and lilac tie-dye prints.

The tabletop range includes 16-piece stoneware and bone dinnerware sets and a set of four stackable mugs in stripe and solid colorways. For bath, Gap offers a three-piece set of ombre bathroom accessories and packs of organic cotton towels.

A range of decorative pillows and curtains rounds out the home décor options.

Gap announced its plans to enter the home space in May, following the launch of limited-edition home collections by competitors Levi’s and Wrangler. The company, however, alluded to the launch last year when it said it would focus on home as part of its overall expansion plans.

“Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way,” said Mark Breitbard, president and CEO of Gap brand. “Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American style in all new ways. We are excited for this growth opportunity, enabling even more customers to fall in love with Gap.”

Walmart feted the launched last week with a Gap Home Shop-Along livestream event hosted by fashion designer Whitney Port, interior designer Dabito and Anouar Alami, the head of Gap Home product.

The collection is available now on Walmart.com. Retail prices range from $15.88 for a “washed waffle” decorative pillow to $48.97 for dinnerware sets.

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