Gap continues its 50th anniversary celebration with a capsule collection of its own vintage pieces reimagined by retrofit and repair company Atelier & Repairs.
Conceptualized by Atelier & Repairs founder Maurizio Donadi—who has worked with Levi’s Dockers and other brands on similar projects—the limited-edition collection features close to 500 updated heritage pieces from Gap’s archives. Reimagined garments include an artistically distressed denim jacket with patchwork, iconic rugby tees touting the Gap logo and bold outerwear, such as a canary yellow windbreaker with a front zippered pouch.
The collaboration comes on the heels of Gap’s “Denim Through the Decades,” a collection of vintage Gap pieces from the ’70s, ’80s and ’90s intended to celebrate the brand’s rich history in a sustainable way. Similarly, the Gap x Atelier & Repairs collection builds upon the concept of sustainability and harnessing upcycled garments to produce unique pieces.
“At Gap, sustainability is important to our brand and to our customers,” Gap’s head of adult design John Caruso said in a statement. “We are committed to reducing the environmental impacts of product manufacturing, and today’s announcement marks the latest step in our journey to integrate more product innovation across our portfolio. This partnership with Atelier & Repairs allows us to reinterpret and reimagine our classic styles, lengthening the traditional product life cycle.”
The Gap x Atelier & Repairs collection is available at the Flatiron boutique in New York City, as well as locations in San Francisco, Ginza and Osaka in Japan, and Oxford Street and Brewer Street in London. Prices range from $58 for a pocket tee to $498 for a leather jacket.
