The buying power of the millennials has captured a great deal of attention, but Generation Z is on track to become one of the largest social marketing groups denim has ever encountered.
Born from 1995 to 2012, Generation Z is made up of 23 million people in the U.S. with preferences and buying behavior unlike previous generations. The Center for Generational Kinetics reports that members of Gen Z are self-aware, self-reliant, innovative and have never lived a life without social media.
What does this mean for the denim market?
Read more at Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.