Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Denim, According to Gen Z

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The buying power of the millennials has captured a great deal of attention, but Generation Z is on track to become one of the largest social marketing groups denim has ever encountered.

Born from 1995 to 2012, Generation Z is made up of 23 million people in the U.S. with preferences and buying behavior unlike previous generations. The Center for Generational Kinetics reports that members of Gen Z are self-aware, self-reliant, innovative and have never lived a life without social media.

What does this mean for the denim market?

Carved in Blue invited Alexis, a 17-year-old from the New York City area, to Kingpins New York to provide her perspective on the show and trends. Here’s what Generation Z had to say.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

Related Articles

More from our brands

Access exclusive content Become a Member Today!