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Denim, According to Gen Z

The buying power of the millennials has captured a great deal of attention, but Generation Z is on track to become one of the largest social marketing groups denim has ever encountered.

Born from 1995 to 2012, Generation Z is made up of 23 million people in the U.S. with preferences and buying behavior unlike previous generations. The Center for Generational Kinetics reports that members of Gen Z are self-aware, self-reliant, innovative and have never lived a life without social media.

What does this mean for the denim market?

Carved in Blue invited Alexis, a 17-year-old from the New York City area, to Kingpins New York to provide her perspective on the show and trends. Here’s what Generation Z had to say.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit