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Georges Marciano Files Lawsuit For Illegal Use of “Guess By Georges Marciano”

Designer Georges Marciano launched a civil lawsuit against Guess. In the suit, Marciano, who founded Guess but has not been a shareholder since the ’90s, is demanding “the cessation of production and for the destruction of all counterfeit goods, which mention Guess by Georges Marciano.”

The Royal Canadian Mounted Police also received an official complaint after men’s and women’s cosmetics bearing the trademark “Guess by Georges Marciano” were acquired from online boutiques, despite that in 1993 Marciano ended the “Guess by Georges Marciano” license agreement when he sold his shares of the company to his brothers.

Marciano said, “I am determined to fight to put an end to the illicit use of my name and recover monies to which I am entitled.”

The latest lawsuit comes just weeks after Marciano filed an initial lawsuit in which he accused Guess Inc. of opposing the trademark “Royal Navy by Georges Marciano,” a move that prevents him from using the name “Georges Marciano” in his business.