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Gerry Weber Edition Promotes Healthy Lifestyles with Bluejym Collection

Gerry Weber Edition, the women’s sportswear brand known for its sporty and modern aesthetic, has linked up with denim innovators Isko for the Bluejym Collection.

The line of women’s blue jeans is made with Isko’s high-tech, patented denim fabric that blends the soft and velvety feel of jersey with the performance of denim.

To mark the launch, Gerry Weber Edition and Isko designed a brochure together that highlights the active side of the Bluejym wearer, including a detailed description of the jeans collection, advice about healthy superfoods and a daily 10-minute yoga routine that women can do while wearing their comfortable Bluejym jeans.