Raw denim is at the center of Giorgio Armani and 10 Corso Como’s latest collaboration.
The two Milanese icons teamed up for an exclusive collection that stems from the desire to work with a single material.
“Choosing denim as the core fabric provides edgy allure, highlighted by the structured cut of jackets and trousers, while the leather trims and inserts and fringes add a sophisticated, feminine touch to clothing and accessories,” Giorgio Armani stated on its website.
The “Made in Italy” collection embodies Giorgio Armani’s evergreen pieces, updated in unwashed, 100 percent cotton indigo denim. Some are trimmed with soft cognac-colored leather. All pieces are made in Italy.
Minimalist with elongated shapes, the women’s collection includes an oversized shirt, a bandeau top, Bermuda shorts, high waisted trousers, a midi skirt with a front slit, a vest, a trench coat and a single and double-breasted jacket.
Accessories span a women’s necktie, baguette bag, shoulder bag, bucket hat, belt and cowboy boots.
The collection was presented last month at 10 Corso Como in Milan within the “Mobilia Essay” installation by Italian artist Flavio Favelli. The installation involves luminous hangers and four large armchairs upholstered in rubber. Other armchairs will be exhibited at the Giorgio Armani boutique in via Sant’Andrea, at Tokyo’s Isetan as well as Tiziana Fausti in Bergamo to highlight the collaboration.
The selection of garments and accessories is available now at 10 Corso Como’s Milan boutique and e-commerce site. Giorgio Armani boutiques in Milan, New York, Tokyo, Shanghai and Bergamo will stock the collection at a later date.