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Good American Drops Denim-Inspired Swimwear

Good American didn’t have to search far to find the inspiration behind its newest swimwear collection.

The B Corp brand recently bowed Denim Better, a line of size-inclusive swim tops and bottoms that “looks like denim, fits and feels like swim perfection.”

Each piece in the trompe l’oeil collection has a matte “denim blue” print that mimics the texture of indigo jeans. Contrast stitching and metal rivets underscore the denim head theme.

Available in sizes XS-5XL, the mix-and-match collection spans a demi top, triangle string top, bandeau top, bikini bottom, string bottom and a swim brief.

Pieces are sold separately so consumers can select the style of their choice. The line retails for $55-$70.

Good American merchandises the swimwear with jean shorts featuring ’90s-inspired washes and casual drawstring waistbands.

Co-founder Khloe Kardashian first modeled the collection earlier this month in an Instagram post that has since garnered over 18,800 comments.

Good American recently bowed Denim Better, a line of size-inclusive swim tops and bottoms that look like denim.
Good American Courtesy

Spurred by pandemic comfort trends and Y2K’s revival, denim prints are enjoying a moment in the spotlight.

Rag & Bone’s $225 “Miramar” faux jeans knit joggers became a quarantine success story during a time when consumers were swapping their skinny jeans for loungewear. The French terry bottoms boast a photorealistic print of a 5-pocket jean.

H&M bowed a recycled cotton version this spring. The low-waisted wide-leg sweatpants featured a washed black denim print.

Meanwhile, denim prints have become a mainstay in Glenn Martens’ vision for Diesel. Recent collection have offered tights and slim-fitting Lycra tops with a trompe l’oeil take on archival washes.