Good American didn’t have to search far to find the inspiration behind its newest swimwear collection.
The B Corp brand recently bowed Denim Better, a line of size-inclusive swim tops and bottoms that “looks like denim, fits and feels like swim perfection.”
Each piece in the trompe l’oeil collection has a matte “denim blue” print that mimics the texture of indigo jeans. Contrast stitching and metal rivets underscore the denim head theme.
Available in sizes XS-5XL, the mix-and-match collection spans a demi top, triangle string top, bandeau top, bikini bottom, string bottom and a swim brief.
Pieces are sold separately so consumers can select the style of their choice. The line retails for $55-$70.
Good American merchandises the swimwear with jean shorts featuring ’90s-inspired washes and casual drawstring waistbands.
Co-founder Khloe Kardashian first modeled the collection earlier this month in an Instagram post that has since garnered over 18,800 comments.
Spurred by pandemic comfort trends and Y2K’s revival, denim prints are enjoying a moment in the spotlight.
Rag & Bone’s $225 “Miramar” faux jeans knit joggers became a quarantine success story during a time when consumers were swapping their skinny jeans for loungewear. The French terry bottoms boast a photorealistic print of a 5-pocket jean.
H&M bowed a recycled cotton version this spring. The low-waisted wide-leg sweatpants featured a washed black denim print.
Meanwhile, denim prints have become a mainstay in Glenn Martens’ vision for Diesel. Recent collection have offered tights and slim-fitting Lycra tops with a trompe l’oeil take on archival washes.