Compression denim is the latest performance story from Good American.
On Thursday, the size-inclusive B Corp dropped a collection of jeans made with sculpting fabrics that offer three compression levels.
“With this latest collection, Good American is taking another step towards making denim and the fashion industry at-large even more inclusive,” it said. “Compression Denim is designed to give women varying levels of support, so they can feel their most confident and sexy at all times.”
Figure-enhancing skinny jeans were central to Good American’s launch in 2016. However, the Emma Grede and Khloé Kardashian-backed label now offers a full wardrobe of women’s denim fits spanning bootcut, loose, flare and relaxed fits. In 2020, it introduced Always Fits, a skinny fit, high-rise jean available in five size categories encompassing 00-32+ with 100 percent stretchability. The fabric was developed by Calik Denim.
Good American builds on its fabric innovation with Compression Denim. With comfort levels unique to the individual wearer, the collection is designed to give customers the freedom to choose how much they shape their figure.
The Light Compression jean holds in and smooths out the physique. The Super Compression jean enables the wearer to control how much they want to sculpt their waistline with adjustable front buttons. The Mega Compression jean snatches silhouettes with a built-in corset with hook-and-eye closures.
The collection will be available in a variety of Good American’s best-selling silhouettes including the Good Classic, Good Legs, Good Waist, Good Curve Straight, Good Icon, Good Classic Boot, and Good Legs Flare.
Jeans are available now for sizes 00-32+ and retail for $130-$155.
Though women’s denim fits are growing looser and less stretchy, figure-hugging styles continue to keep their place in women’s closets. Slim silhouettes are still the second-most available option in women’s, according to a new report by retail platform Edited. In addition, women are still buying black, mid-wash, coated looks and bum-sculpting skinnies at full price.