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Google & Levi’s to Discuss Latest on Project Jacquard at Wear Conference

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Sales of fitness-tracking wristbands will top $60 billion in 2020, Euromonitor has said. But according to The NPD Group, 40 percent of people who own a device stop using it within six months. That’s not to say the technology has a use-by date; the next wave just has to be more wearable.

Adidas, Levi Strauss & Co., Google and Flextronics, to name just four, will discuss that and more at next month’s Wear Conference (May 24-26) at the Seaport Boston Hotel in Boston Harbor.

Billed as a super-event and organized by Smithers Apex, Wear is the result of the long-running Smart Fabrics & Wearable Technology conference merging with the Wearable Technology UX show.

Read more at Sourcing Journal.