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Google and Levi’s Smart Jacket Hits Retail

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It’s been years in the making, but Project Jacquard’s first product is ready for retail.

The Levi’s Commuter Trucker Jacket, built with Jacquard by Google, will go on sale Wednesday for $350.

The jacket, made with denim woven with conductive yarns that communicates with mobile phones, will be available exclusively at Fred Segal in Santa Monica, Calif., Kinfolk in Brooklyn and Concepts in Boston.

This Levi’s Trucker—a style that turns 50 this year—has a woven gesture sensor in the cuff that allows the wearer to answer phone calls, drop a pin, change music or access navigation with just a gesture. The digital connectivity is provided through a smart tag, which can then be connected to any USB port. The tag is also removable, making the whole garment machine washer-safe.

The jacket will become available at Levi’s stores and website on Oct. 2.

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