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Taking Style Cues From Consumers, Gucci Launches Gender Fluid Line

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Though Alessandro Michele’s men’s wear designs for Gucci have skewed gender-free, and its shows welcome both male and female models wearing clothing interchangeably, a new collection marks the official debut of the luxury fashion house’s genderless fashion.

Gucci recently unveiled a gender-fluid collection of apparel and accessories called The MX Project. The collection is a reflection of the genderless approach that many consumers take to styling Gucci merchandise, including the brand’s famous friends Jared Leto, Billie Eilish and Harry Styles, who famously wore a bow-embellished sheer top and pearl earring to the 2019 Met Gala alongside fellow co-chair Michele.

The collection aims to “emphasize the dissolving lines of the gender divide in the name of self-expression,” the brand described on its website. By playing with the constructive nature of gender, MX “underlines the performative nature of what we wear, presenting masculinity and femininity as relative concepts,” Gucci stated.

With brands like Converse, Calvin Klein and Asos each introducing their own gender-fluid fashion concepts, the category is proving to be far more than a passing fad. Rather, genderless collections are a response to the 1.4 million adults in the U.S. alone who identify as transgender. A 2019 study by Pew Research found that one in five U.S. adults knows someone who goes by a gender-neutral pronoun, and this will likely grow with Gen Z. The same survey found that Gen Zers are more likely than millennials to say they know someone who prefers that others use gender-neutral pronouns to refer to them.

And whereas other brands’ approach to gender-fluid design is heavily based on shapeless streetwear pieces or basic staples, Gucci’s MX runs the scope of the design house’s eclectic designs. Denim flare trousers and overalls, wool mohair suiting, crystal-embellished button-down shirts, smocked shirts, crepe slip dresses and cropped sweaters are among the pieces in the apparel range.

Though Alessandro Michele’s designs for Gucci have skewed gender-free, a new collection marks the brand's official gender fluid line.

Gucci

Accessories span wire-frame eyeglasses, horse-bit shoulder bags and satchels, crystal headbands, novelty pins and footwear, including loafers, Mary Janes and ankle boots with brogue details.

The collection has a dedicated sizing guide based on body measurements to assist consumers. Garments are available in size XXS-XXL and Italian sizes 40-60. Footwear is available in U.S. sizes 5-12. Items are featured in their own category “MX” on Gucci’s e-commerce website alongside the categories men, women and children.

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