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Guess Taps Hailey Baldwin for Holiday Campaign

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Hailey Baldwin’s reign as a Guess girl continues. The model stars in the brand’s Holiday ’16 campaign directed by Guess Chief Creative Officer Paul Marciano, alongside Stefano Sala.

Baldwin made her Guess debut in the brand’s Fall ’16 campaign.

Denim anchors the women’s collection. The campaign highlights paper-weight fabrics, linen blends, reflective treatments, indigo blocking and brushed back denim with a cozy hand feel.
The men’s collection focuses on denim jackets and jeans, offering a mix of distressed and clean styles in white and blue washes. Shiny hardware captures a holiday mood.

Guess’ Holiday ’16 collection lands in stores in November.