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Guess Celebrates 35th Anniversary with Capsule Collection

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Guess premiered its Guess Originals-1981 Anniversary Capsule collection in celebration of the brand’s 35th anniversary taking place this year.

Straying from the brand’s Spring/Summer ’17 offerings, the women’s collection and accompanying campaign offer limited-edition pieces like logo tees and an array of denim. The stone-washed and hand treated denim seen in the collection serves as an homage to the techniques developed by the Marciano brothers in the ’80s.

The modern-meets-vintage collection, modeled by Hailey Baldwin and Stefano Sala, features jeans, bodysuits, skirts, jackets, vests and chambray shirts with fitted and oversized silhouettes. Modern twists in the women’s line include patchwork and embroidery, as well as mismatched washes sewn together to create a paneled effect. The men’s collection brings colored denim to the mix of denim jackets, selvedge, embroidered and patchwork denim.

The women’s collection sells for $49-$228, while the men’s collection retails for $34-$448, in Guess stores and online.

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