Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Guess Focuses on Bold Denim Treatments for Summer ’16

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Guess is highlighting bold denim treatments for its Summer ’16 collection, which features continuing ‘70s flair for women and a fashion-forward, rebellious style for men.

The women’s collection features frayed hems and distressing, which ranges from small areas of abrasion to jeans with fully shredded knees. Influence from the ’70s appears in floral embroidered denim shorts, a dress with a lace-up racerback and a shorts onesie with a plunging neckline.

The denim also retains the emphasis on comfort that was highlighted in the Spring ’16 Smart Guess collection with super soft, flowy Tencel pieces, including culottes and wide-leg overalls.

The brand’s denim for men makes a strong impression with distressing, rip and repair and subtle embroidery elements. The line caters to a fashion-forward guy with shorts with moto pleating, joggers and coated black jeans with knee patches.

Related Articles

More from our brands