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Guess Hoping to Connect with First Smartwatch

Guess is following up the August launch of its #SmartGuess denim collection with its own smartwatch featuring smartphone integration via Bluetooth.

True to the brand’s fashion roots, the Guess Connect smartwatch is designed to look like a traditional timepiece, with the exception of a small monochrome screen that displays basic information such as text messages, emails and social media alerts.

The watch works with both iOS and Android devices and can connect to voice control services such as Siri with a built-in microphone and speaker, allowing for hands-free calling. A micro-USB port is used to charge the watch, which can last between three to five days. A secondary battery powers the analog watch for up to two years.

The Guess Connect is available now from the company’s website in a 41MM version and a 45MM version, retailing for $379 and $399 respectively.

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