The new capsule from Guess get its vibes from ’90s Miami, thanks to the creative input of Medellín, Colombia native, J. Balvin, worldwide superstar and the voice behind twelve No. 1 Latin singles.
Guess initially announced plans to partner with Balvin last November after providing fan gear for the entertainer’s most recent tour. In February, the ready-to-wear capsule for both men and women will be released to the masses. According to Balvin, everything in the capsule is inspired by South Beach just before the turn of the century and borrows heavily from the look and feel of “Vibras,” his most recent album—which hit No. 1 on the Latin charts shortly after its release.
“The collection is about ‘Vibras’; nice energy nice vibes, just smile and that’s what we need, all love,” Balvin said in a statement. “Partnering with Guess and designing my first collaboration with a global brand has been a dream, and this really is just the beginning.”
The 42-piece capsule includes both apparel and accessories, including a tie-dye fanny pack, that instills Balvin’s “colorful, risk-taking aesthetic” into a collection that feels right at home in the tropics. Women can expect plenty of cut-offs and cropped tees to beat the heat as the summer comes back into view, most of which brandish vibrant primary colors.
“J. Balvin is full of life and good energy. The entire collection is about vibes and what he represents to the culture and the music,” Nicolai Marciano, director of brand partnerships for Guess, said. Watching him express that through the Guess lens in the campaign and his influence on the clothing and colors was transformational and a first for Guess. To be able to make this happen with J. Balvin and with Guess is a special moment in time.”
In keeping with the beach aesthetic, the women’s side of the capsule will also include bodysuits, bandeaus, tank tops and track pants found in shades of hot pink and green. Of course, a collection of swimwear rounds out the offering for women in SS19.
The men’s collection echoes Balvin’s own style in color-blocked denim jackets and leisurely track suits. The men’s tees are purposefully oversized, a common component in streetwear capsules, and come in two styles: tie-dye in reds, yellows and greens or multi-striped and imbued with the album artwork from “Vibras.”
The collection will be available for purchase starting on Feb. 7 in Guess stores and on the brand’s website.
