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Guess Jeans Flex its Muscle

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Guess is making comfort as sexy as its jeans.

The American denim brand is introducing FleX Jeans for the fall season. The new denim is made of innovative and comfortable material that combines delicate fibers of indigo cotton with elastic in order to create effortless movement and flexibility.

FleX Jeans comes in a powder blue jegging for women, and skinny and slim styles for men.

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