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Guess Revs Up for the 2015 Gumball 3000 Rally

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Guess is collaborating with Gumball 3000, a road rally and lifestyle brand. This year’s rally, May 23-30, will cross five countries, beginning in Stockholm and travel through Oslo, Copenhagen, Amsterdam, Reno, San Francisco, Los Angeles, and end in Las Vegas.

To commemorate the event, Guess has designed a limited edition Gumball 3000 Driver Jacket. The jacket will be offered in red and white leather and be distributed to the drivers.

CEO and chief creative officer for Guess, Paul Marciano, directed an advertising campaign around the event. The campaign was shot by Raphael Mazzucco and features Guess girls Danielle Knudson, Simone Holtznagel, and Natalie Pack, posing with three custom Dodge Viper SRTs.