Guess is kicking off the spring season on a sustainable foot.
The company announced Friday the launch of a new 12-piece Guess Eco capsule collection for men and women made with environmentally conscious materials and manufacturing processes.
The women’s Eco collection includes jeans, a denim jacket, 100 percent organic cotton logo and graphic T-shirts and a 100 percent organic cotton logo bodysuit. The men’s line offers a slim tapered jean in medium and light wash and 100 percent organic cotton logo tees and button-down shirts.
The denim offered in the Guess Eco collection is made with technology that uses, on average, roughly 30 percent less water per garment and reduces chemical use throughout production, the company reports.
Sourcing fabric from Italy’s Candiani Denim, the fabric is made using a pre-reduced indigo dye that cuts chemical use and lowers overall environmental impact throughout the product manufacturing process. Jeans are distressed with reusable stones, while pocket linings are made with 30 percent recycled polyester content.
The new line was produced in collaboration with Guess Europe in an effort to reduce the company’s global footprint. The sustainable collection also reinforces new Guess CEO Carlos Alberini’s commitment to advancing the company’s denim business.
“With our first global Guess Eco collection and larger sustainability program, we make a promise to a better future through innovation,” Alberini said in a statement. “By offering high quality product designed with the environment in mind, we want our customer to know that Guess understands the world’s environmental challenges and is working to evolve our practices and products.”
The launch of the collection coincided with World Water Day Friday. Along with sponsoring a clean water giveaway in partnership with PackYourBack.org and Little Miss Flint for families in Flint, Mich., Guess has also supported philanthropic efforts to increase clean water access in communities in India and Puerto Rico.