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Guess Taps Hailey Baldwin for Spring ’17 Campaign

Hailey Baldwin returns to her post as the face of Guess in a new Spring ’17 campaign.

After a well-received Guess Holiday campaign, Baldwin now soaks up the sun in Palm Springs for the Spring ’17 campaign in off-the-shoulder boho tops, distressed color-block jean shorts and two-piece denim offerings.

The spring women’s collection, photographed by Rayan Ayash and art directed by Guess CCO Paul Marciano, also offers a classic dark wash denim pencil skirt with side-button detailing. The collection focuses on earth tones, pastel blues and flower printed pieces, and a military-yet-feminine feel.

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Model Emma Stern accompanies Baldwin in the campaign, while male model Stefano Sala wears the new men’s collection. Guess’ new menswear line offers slim, tapered jeans with zipper detailing on pockets, distressed light wash denim and earth tones mixed with blues and tropical and bird feather prints.

The collection debuts in Guess stores, retailers and online in February, and retails for $24-$168.