One company’s parking lot is another’s opportunity to build a skate park.
That was the case for Guess, which turned Lot 5, the space outside of its Downtown Los Angles headquarters, into a skate park last weekend with Babylon LA, a men’s streetwear and skate store.
From Aug. 20-21, the denim brand invited VIPs, social influencers and skate enthusiasts to come together at Lot 5 for the launch of the Guess U.S.A. x Babylon Skate Park Festival and their second capsule collection together.
The 21-piece men’s collection explores unique patterns and psychedelic colors across Guess’ staple tops and denim silhouettes. Patterns were designed by graphic designer turned ceramic tile maker Gilles de Brock. The designs are based on existing ceramic tile compositions that were digitally modified to become suitable for various textile print techniques.
Key items include a denim chore jacket and carpenter jeans, camp shirts, drawstring shorts, tees, zipper hoodies, bucket hats and more. Apparel in the collection retails for $60-$290 and accessories retail for $50-$70. The line is available through Babylon.la.
For the launch, the brands set out to create an immersive outdoor experience open to the public. Activities included a 2-story skate park, carnival rides, food trucks and games, as well as lineup of performances from Babyface Ray, BlueBucksClan, Kenny Beats, Zelooperz and more. The skate park showcased professionals and amateurs, with a cash-for-tricks contest.
Notable guests included DJ and producer Diplo, “Europhia” actress Sydney Sweeney, record producer Benny Blanco, and skateboarder Zion Wright.
Guess first teamed up with Babylon in 2019 for an 11-piece collection that fused sport and skate with items like cargo pants and sweatshirts.
Babylon has previously collaborated with Converse, Budweiser, Spitfire and Off-White.