Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

A Guide to Buying Selvedge Denim

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

“Typically, the most popular denims in the world are going to be a three-by-one right-hand twill weave, 10 to 12 ounces, red cast (vs. green cast), and — right now — vertical slubs rather than cross hatches,” Scott Morrison said, standing in front of a wall of 70 selvedge denims in his SoHo store, 3×1 Denim. He was not speaking in tongues; he was simply speaking the new language of denim.

Morrison grew up in Rancho Mirage, CA as a golfer, went to University of Washington to play golf on a scholarship, drew up a business plan in college to launch a golf company, then finally moved to New York in 1997 and started in on denim. He came to the party at the right time. “I remember going and buying a pair of Replay Jeans and looking at the inside and going, ‘Holy shit, what is Made in Japan? Japanese Denim? Japanese Wash?’ They were $125, which at the time was $25 more expensive than any other product they were making.” This was an advantageous enlightenment; from the late ’90s — Morrison places it around 1999 — onward, premium denim has been booming. What started with Earl Jean, Frankie B and Paper Denim & Cloth then moved into 7 For All Mankind, JBrand, True Religion. Then the wave really caught on, and leading up to the present premium denim companies have begun ad infinitum.

Read more at Gear Patrol.

Tags

Related Articles

More from our brands

Access exclusive content Become a Member Today!