H&M Group-owned brand Cos has been making significant strides in sustainability, first with its 2020 denim collection made of 100 percent organic cotton, and now with a line that expands upon that and offers a circular solution.
The brand debuted a new collection of men’s and women’s denim made solely of GRS- or RCS-certified recycled or GOTS- or OCS-certified organic cotton. Each piece is finished with rivet-free detailing to facilitate recycling at the end of its lifecycle.
Cos’ new collection features three men’s jeans, including a slim, classic and tapered fit in a range of washes; and five updated women’s fits, including flare, loose cut, barrel leg, classic straight and skinny. The assortment includes both raw indigo and ecru fabrics.
This furthers the brand’s circular efforts, which have included its launch of Resell, a platform that allows customers to buy and sell their used Cos apparel, as well as Restore, a line of repaired merchandise it debuted in 2019.
And the timing could not be better. Recent reports indicate a resale boom, with popular denim brands Levi’s and Guess joining the ranks with their own programs, and luxury players like Gucci turning to The RealReal to grow their secondhand reach. Other brands and retailers are taking this as a sign to invest in in-store repair services, develop a resale initiative, or offer buyback programs for used garments in a fashion similar to Cos.
Currently, the collection is available in Europe online and in stores. It will be available in the U.S. in February, with retail prices estimated at $99-$115 for women’s and $99-$125 for men’s.