Hailey Baldwin, descendant of the famed Baldwin acting clan and rumored Bieber ex, is starring in her first Guess campaign.
Baldwin stars alongside returning Guess models, Emma Stern and Matt Trethe. Baldwin’s shots have a cheesecake quality, as she hugs a jean jacket around a bare torso and sports a denim jumpsuit with a plunging neckline.
The campaign was directed by Guess Chief Creative Officer Paul Marciano, shot by international fashion photographer Rayan Ayash and styled by Marie Claire Italy Fashion Editor, Elisabetta Massari
The Fall ’16 collection has a strong denim delivery with cut-off shorts, jackets, button-front miniskirts, jumpsuits and jeans with distress detailing. Dresses also dominate the collection, with silhouettes including ankle-length maxi dresses, longsleeve fit-and-flares and jumpers. The season’s color palette is dominated by oxblood and autumn reds combined with navy blues and browns.
The Guess men’s collection is injected with a military and biker vibe in the outerwear collection. Bombers dominate the season in various colors and patterns, including a monochromatic marble in woven mesh and rose pink in a high-shine satin construction. Denim jackets and jeans in silicone washes hold the core as a returning staple piece.
The campaign will debut in August in print publications, online, on social platforms and in Guess retail stores.