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Hailey Baldwin Strikes a Pose for Topshop

Cool girl brand Topshop knows an It girl when they see one. The British apparel retailer tapped up-and-coming model — and rumored Justin Bieber girlfriend — Hailey Baldwin as the face of its Spring/Summer ’15 denim collection.

The Ford model got her start with Topshop last season making her runway debut at its Spring 2015 show. Baldwin joins an impressive line-up of Topshop girls, including Cara Delevingne, the current face of the Autumn/Winter collection, and Kate Moss who modeled her own capsule collections for the store.

The denim campaign was styled by creative director Kate Phelan and features the nine essential styles that make up the new denim line. Highlights include the Girlfriend, a slimmer-legged version of the boyfriend jean; the Binx, a cropped, high-waisted skinny jean with a frayed hem; and the Jamie Flare, which keys into the ‘70s resurgence.

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