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Hayley Menzies Puts Her Stamp on Denim

British women’s wear designer Hayley Menzies has added a denim collection to her eponymous line.

“Why denim? We just thought it was the most obvious thing in the world to do. So many of you are calling in and asking what to pair with your icon knits–just denim, voila. It was so obvious,” the designer said on her website, which describes the pants as “jeans that speak to the maximalist soul.”

Menzies said she had previously used vintage jeans from her personal archive to complete the outfits shown in her campaigns and lookbooks.

The 11-piece collection, introduced for Fall 2022, is heavy on denim prints including leopard and zebra skin motifs and retails from 250 to 450 pounds ($288-$519). Key items include laser-printed wide-leg jeans in blue or black, a laser-printed blue midi short dress, an embroidered denim shirt in a vintage blue wash, flare jeans in three different prints and a tapered jean with the brand’s signature leopard motif in an allover red, pink and gold print. The denim varies from stretch to rigid.

Custom gold buttons featuring the big cat mascot are also used. The items were designed in Menzies’ studio in London and made in Puglia, Italy.

“As we continue on our journey towards greener fabrics and processes, we’re aware that denim has a less than favorable reputation in this area,” the brand said. “However, as with all our clothing, our denim has been created to sit under the pillar of Future Vintage: unique and special designs of the highest quality, to be passed down after a life well lived.”

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To launch the collection, which is sold at the brand’s physical store in London, its online one and some of the brand’s more than 100 stockists across 17 countries including Harrods and Lyst.com, Menzies creative directed the “Denim to Live Your Stories” campaign shot by Stef Galea. It stars five women ages 25 to 70 wearing the jeans. The cast includes model Steph Grainger Simpson, her writer and DJ daughter Annabel Simpson, model Abigail King, India-born artist and model Thara and Menzies herself.

Menzies founded her brand, which until now has been best known for its silks and knitwear, after she set up a stall selling vintage fashion and handmade recycled fur scarves at London’s Portobello Market in 2011. She trained at the London College of Fashion where she studied design and styling.