Share a Coke and a Herschel. For Spring ’16, the accessories brand teamed up with Coca-Cola for a line of travel accessories and bags with a global feel.
The line includes the Lawson backpack, Sparwood duffle and Chapter travel kit in red and black prints depicting the Coca-Cola logo in different languages. Each product is made of recycled PET plastic bottles. Approximately 10 bottles were incorporated into the fabric of the Lawson backpack and Sparwood duffle — a new Herschel Supply style for Spring 2016. Approximately four bottles were used to create the fabric for the Chapter travel kit.
Herschel Supply celebrated the collaboration last week in New York City with a pop-up shop at Extra Butter. The temporary shop will remain open until Feb. 7. Each day, shoppers will have the opportunity to win a Herschel Supply for Coca-Cola product package from a vintage Coca-Cola vending machine. The pop-up will also be awarding one customer each week with a $500 travel voucher.