As dress codes become more relaxed, two major players in young men’s fashion are stepping out with a collaboration that brings comfort and fit to the fore.
H&M and Highsnobiety recently debuted Blank Staples, the first of several collaborations the two companies have lined up. Blank Staples includes hoodies, T-shirts, sweatshirts and sweatpants distinguished by one key signature: a blank label.
The collection, offering a modern color palette of tobacco, off white, brown and black, taps into the growing demand for core wardrobe pieces that afford consumers versatility and comfort.
“Highsnobiety is thrilled to bring Blank Staples to life with H&M,” said David Fischer, Highsnobiety founder and CEO. “This carefully considered collection is in tune with how men dress today, with an attitude that’s open to collaborative and creative possibilities.”
Blank Staples, however, is more accessible with retail prices ranging from $18-$40.
The collection also speaks to the overall mainstreaming of streetwear. For H&M, Blank Staples sets the new standard for core items with a greater focus on details that are more specific to streetwear such as heavyweight cottons that have a dry hand-feel, more exaggerated shoulder drops and baggier proportions for sweatpants.
As the season develops, Blank Staples will become a blank canvas for collaborations with global creatives making their own mark on the collection in limited edition drops, H&M stated.
“We are excited to begin this new journey with Blank Staples at H&M,” said Ross Lydon, H&M head of men’s wear design. “It’s about creating something meaningful, both as core essentials for the way men live today and as a blank canvas for future collaborations.”