It’s time to rev your engines for the latest Highsnobiety capsule collection.
Highsnobiety has partnered with German car manufacturer RUF Automobile to launch its latest “playful lifestyle” collection.
The collection features a selection of apparel and accessories, including a varsity jacket bearing the RUF and Highsnobiety logos, graphic tees, shorts, work pants in a variety of colors, including its signature green (used throughout the entire collection), black and natural, overalls in green and natural and caps featuring the RUF and Highsnobiety logos.
The collection also features automotive accessories, including a model car, key chain, Yeti water bottle, mug and rearview mirror air freshener.
The Highsnobiety x RUF collection is available online at Highsnobiety Shop, with prices ranging from $5-$7,785.
The priciest item featured in the collection is the “exclusive” TAG Heuer Carrera x Bamford x RUF x Highsnobiety watch, limited to 100 pieces. The green-and-yellow timepiece comes with two custom straps: a green Saffiano Verde leather strap with yellow stitching and a green Correa Nato strap with the RUF logo and yellow stitching, according to Highsnobiety.
The watch is also packaged in a “special box” made from green frosted transparent acrylic with a green leather insert and watch cushion, the Highsnobiety team added.
“The highlight of our partnership with German sports car manufacturer RUF is without a doubt the TAG Heuer Carrera x Bamford x RUF x Highsnobiety Watch in collaboration with Bamford,” said David Fischer, Highsnobiety founder and CEO. “An icon in watchmaking and one of the most iconic watches in the history of car racing, it could not fit the project any better.”
Highsnobiety is not the only brand working with car makers to reach new audiences. Re/Done partnered with Ford Motor Company earlier this summer on a collection that pays homage to an eco-meets-Americana ethos.
The Los Angeles-based company and Detroit auto giant teamed up for a fashion capsule celebrating the launch of the latter’s new electric F-150 Lightning truck. This eco-friendly upgrade on America’s best-selling truck can “power up an entire home for three days if needed,” according to Ford.
Highsnobiety’s RUF collab comes after Zalando acquired the blog-turned-e-commerce marketplace earlier this year.
“Both of our companies share a passion for building strong brand partnerships and enabling brands to inspire audiences with their products and stories,” David Schneider, founder and co-CEO of the German digital fashion marketplace, said at the time of the acquisition.
“I am very excited to bring our capabilities to Zalando’s commitment toward fashion inspiration and together reimagine the future of content and commerce,” Fischer added.