U.K.-based sustainable denim brand Hiut Denim Co. is celebrating 10 years of business with special anniversary jeans for men and women. The label introduced the limited-edition styles in its founding month of April.
Husband and wife duo David and Clare Hieatt opened Hiut Denim to bring denim manufacturing jobs back to their town of Cardigan in Wales in 2012, a decade after the town’s denim factory, which had been in service for 30 years and employed around 400 people, closed.
Since its launch, the company has adhered to a strict policy of quality over quantity, making no more than 100 pairs of jeans per week, and has a penchant for offering micro-collections. Most recently, the brand debuted “Landfill Dropout,” a limited-edition micro collection of zero-waste men’s and women’s jeans created using scraps compiled from its previous collections that would otherwise have gone to waste.
The anniversary collection centers on a rare natural indigo fabric from Kuroki, the Okayama, Japan-based mill that made the brand’s first selvedge denim.
The jeans range includes a mid-rise straight, a slim fit, a tapered slim fit and relaxed tapered cut for men and a high-rise straight fit for women. Only 150 of each was made.
Jeans are now available on the Hiut website for 250 pounds ($312) in men’s waist sizes 28-42 and inseam lengths 30-34, and women’s waist sizes 24-36 and inseam lengths 28-32.
Along with each jeans purchase, customers will receive a one-of-one commemorative T-shirt.