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H&M Debuts Unisex Denim Collection

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H&M is redefining gender boundaries with a new apparel lineup.

The Swedish retailer will launch Denim United, a unisex denim collection, which will be available at hm.com starting March 23. Combining normcore style with eco-friendly fabrics, Denim United revisits traditional menswear and womenswear, including jeans, and offers a fresh format on the staple wardrobe item.

“It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style,” H&M spokesperson Marybeth Schmitt said. “Fashion should always be inclusive.”

Denim United features mix and match pieces with oversized silhouettes. The collection’s items include workwear jackets, slouchy shorts and overalls in a variety of washes. Combined with high neck tees and an oversized hoody, Denim United’s pieces are the finishing touch for today’s normcore look.

Read More at Sourcing Journal.

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