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H&M Outlines Focus for Sourcing in Africa

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Swedish fast fashion retailer H&M was one of the first to foray into Africa for sourcing in 2013 and the company has since been vocal about Africa being its future continent.

H&M started with a small operation in Ethiopia—where it now has its regional hub office—to test the waters, then opened up production in Kenya, and so far things appear to be going well.

Read more at Sourcing Journal.