Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Why H&M Thinks Circular Fashion Materials Need Volume Collaboration

H&M is going all-in on circular materials.

During a webinar Wednesday titled “Accelerating Circular Fashion Materials with Volume Collaboration,” hosted by Cradle to Cradle’s Fashion Positive initiative, H&M sustainability expert Cecilia Brannsten underscored the Swedish retailer’s commitment to moving toward responsible raw materials.

“We have set a vision at H&M—a really bold vision—to be 100 percent circular,” she said. “What that means is we want to have a circular approach to how products are produced and will only use circular or sustainably sourced materials.”

Read more at Sourcing Journal.

Related Articles

More from our brands

Access exclusive content Become a Member Today!