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Why H&M Thinks Circular Fashion Materials Need Volume Collaboration

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H&M is going all-in on circular materials.

During a webinar Wednesday titled “Accelerating Circular Fashion Materials with Volume Collaboration,” hosted by Cradle to Cradle’s Fashion Positive initiative, H&M sustainability expert Cecilia Brannsten underscored the Swedish retailer’s commitment to moving toward responsible raw materials.

“We have set a vision at H&M—a really bold vision—to be 100 percent circular,” she said. “What that means is we want to have a circular approach to how products are produced and will only use circular or sustainably sourced materials.”

Read more at Sourcing Journal.

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