Most consumers who don Country Road’s Sateen Jean have agreed that it fits like a second skin, designed with the right balance of stretch for comfort and ease of movement with high sustainability credentials.
Taking that comfort a step further, the Australian lifestyle brand has partnered with Lenzing to introduce TENCEL™ x REFIBRA™ Lyocell to the Sateen Jean, improving on the way the pants feel against the wearer’s skin, plus overall durability.
The collaboration marks the first time a major Australian retailer introduces denim apparel made with TENCEL™ x REFIBRA™ in a fabrication woven by Spanish mill Tejidos Royo.
Country Road believes this is the perfect pairing for its brand. Not only for the improvements it offers to the quality of its jeans, but also for the element of sustainability.
“We actively look to partner with manufacturers who are driving innovation in this space,” Darren Todd, Country Road’s managing director, said. “Lenzing continues to demonstrate how we can reduce our ecological footprint and reassess waste as a resource.”
Read more at Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.
