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How Michael Kors Caters to Increasingly Casual Consumers

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Few things in life are certain, but you can be sure that a Michael Kors ad campaign will include a bronze-limbed model on or near a yacht, a private plane or a convertible. Forever inspired by the glamour of a jet-set lifestyle, the designer’s ideal woman has never been one to dress down.

And yet the explosion of athleisure at every price point hasn’t hurt the brand’s pocketbook. For the second quarter ended Sept. 26, total revenue increased 6.9% from $1 billion to $1.13 billion and retail net sales for the three-month period were up 7.5% to $532.8 million.

Read more at Sourcing Journal.

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