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Hudson Turns to Up-and-Comers for its Fall Campaign

Los Angeles-based denim brand Hudson features Hollywood offspring in its Fall/Holiday ’17 campaign.

HudsonUp-and-comers Kaia Gerber, the daughter of supermodel Cindy Crawford and Rande Gerber, and Gabriel-Kane Day-Lewis, the son of Oscar winning actor Daniel Day-Lewis, take center stage in the multi-media campaign.

Images for the campaign was photographed by legendary photographer Patrick Demarchelier under the art direction of advertising guru, David Lipman and will be Gerber and Day-Lewis’ first apparel brand campaign.

Gerber is shot donning head-to-toe denim looks, leather-looking jeans, light wash flare jeans and bomber jackets. Day-Lewis wears updated jean jackets, Western-inspired denim shirts and dark wash straight cut jeans.

Hudson will launch the campaign this August across multiple media platforms including billboards, social media and will be displayed across multiple media outlets digitally throughout the season.