Less than a month after dropping a collection with Miami Heat’s Tyler Herro, Hudson partnered with Brandon Williams, stylist to a number of NBA, MBL and NFL athletes, on a special capsule collection for men.
On Wednesday, the Y2K-era brand debuted a denim-heavy line of 14 styles spanning kick flares, slim and straight jeans in addition to military cargo pants. Fits are named after Williams’ top clients such as NBA stars including Utah Jazz point guard Mike Conley and New York Knicks power forward Julius Randle. Standout items include the Conley Trucker, a workwear-inspired white jacket, and the Jack kick flare, a light-wash jean with buckled hems.
In addition to denim, the assortment features sportswear including T-shirts, tops and jackets available in a range of unique washes designed for monochromatic layering. Prices range from $89-$895, and items are available now on Hudson’s website.
In January, the Centric Brands-owned label debuted a capsule collection and signed a two-year ambassadorship with 6’5″ Herro, an NBA point guard with 2.3 million Instagram followers. The collection featured three fits available in longer inseams specifically intended for athletes and people with taller frames. The partnership includes a denim collaboration and marketing campaign launching in March.
The move follows a wave of brands looking to athletes to serve as their ambassadors. Last year, Levi’s tapped Hannah Roberts and Zion Wright, two of the biggest names in BMX and skateboarding, for a campaign focused on self-expression. Similarly, Lee looked to American skateboarder and model Haden McKenna for its Lee Originals collection. Other sports-focused collaborations include MLB x Ralph Lauren, NBA x Hugo Boss and NBA x Louis Vuitton, Take Two.
As a result of the Y2K resurgence, Hudson and other popular brands from the ’90s and ’00s are returning to the spotlight. Centric Brands, which also owns Joe’s Jeans, recently announced a partnership with the Black Talent in Design and Fashion Fund (BTDF), an organization that supports Black undergraduates in fashion and design programs. As part of the partnership, Centric Brands will provide $10,000 to sponsor 20 full scholarships and connect BTDF’s talent with career development opportunities at the company. The initiative helps diversify the company and elevate its standing in the industry.