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Hyosung and Soorty Link Up for 4-Way Stretch Denim

Hyosung, the largest global spandex producer with the Creora brand, has partnered with Pakistan-based denim mill Soorty to introduce an athleisure-inspired collection featuring Creora Fit2, a new proprietary fabrication designed to offer superior comfort, fit and 4-way stretch.

The technology was developed to meet consumer demand for denim with second skin fit and 360-degree comfort. It capitalizes on Creora spandex 4-way stretch development that provides reduced shrinkage and better recovery. In bi-stretch denim, Creora Fit2 technology offers more comfortable wear and a perfect silhouette.

The technology will launch at Denim by PV in Barcelona, Spain Nov. 18-19. Attendees can view the fabrication in Soorty’s S/S 2017 collection, Zumba, which Soorty Head of R&D Levent Korkmzer said is a nod to the athleisure movement in denim.

“Creora Fit2 technology has allowed us to create a new collection of 4-way stretch denim with higher stretch but without the typical warp shrinkage and instability issues,” Korkmzer said. “The new collection is more affordable than previous 4-way stretch technology and therefore, more marketable.”