Isko I-Skool and partners celebrated the winners of the annual student design competition with a runway show on Wednesday. The fashion show was held at Base, a postindustrial, multipurpose center in Milan.
Each year, I-Skool calls for students from worldwide prestigious fashion and business institutions to create innovative denim outfits and marketing concepts. This year, more than 60,000 students participated, including independent students for the first time.
Students compete for four design awards and one marketing award. Winners are awarded with internships with the brands that support the initiative. This year’s sponsors included: Lenzing, Itema, Haikure, Swarovski, Replay, Liu Jo, 7 For All Mankind, Capsule, Peter Non, Betabrand, C&S, Mustang, A02 and Tonello.
Fashion students were asked to designed denim outfits for the season of their choice following the competition’s theme, Genderful. The goal was to inspire students to create designs that transcend gender categories and promote self-expression. Meanwhile, business students were promoted to create a strategic marketing plan to promote fashion and sustainability.
“Every year we assist design students in the making of their outfits, and every year they literally amaze us with their courage and freshness: fashion needs energy, novelty and forward-thinking minds,” said Massimo Munari, art director for Creative Room, Isko’s design think-tank.