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Denim, it seems, is going the way of personalization too.

Tapping into what’s been a key trend in retail—giving consumers more of that they actually want, a product that’s customized to cater to them— the CORDURA® brand has debuted its latest denim trends collection that speaks exactly to that.

The trend collection, dubbed “Imagination Without Limitation,” is the next chapter in the brand of durable fabric’s “Authentic Alchemie” series.

Three key macro trends drove the latest collection, according to Materials Move consultancy CEO and founder Linda Keppinger: Make it for Me, Show Me You Care and Faster and Farther. These trends, according to CORDURA®, “are helping authorized mills engineer denims of the future.”

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit