Athleisure apparel earns high marks for being comfortable and soft—qualities that until recently were unfamiliar territory for the denim market.
Rather than allow activewear to gain market share, denim is biting back with innovations in indigo knits led by mills in China. The country has become fertile ground for what many denim experts, including Adriano Goldschmied, believe will be the next big thing in denim.
“China is an important country for R&D and the production of denim products,” said Liang Hong, Hengliang Co. Ltd general manager. “The improvements and innovation in indigo knits in China have reached a new advanced level. Quality is good and stable, and capacity is reliable.”
Read more at Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.