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Industry Standard Touts #ImWithHer Jeans

Industry Standard is setting a new standard in fashionable political apparel. The New York-based denim brand landed on the radar of Vogue and Bustle recently with its Remy jeans embroidered with #ImWithHer.

On Instagram, the brand announced it will donate 20 percent of the proceeds of jeans purchased with a monogrammed Hillary Clinton slogan to the Democratic presidential nominee’s campaign. Slogans are #ImWithHer and Hill Yes.

In an interview with Bustle, Industry Standard Founder Nicole Najafi said the #ImWithHer denim concept began as a personal pair she made for herself, but so many people asked where they could buy the jeans. She said, “I would also get random high-fives from people and they sparked a lot of productive political conversations, so I decided to make them available to our customers, and it’s been a hit so far!”

The brand is promoting its newly expanded monogram program, which now allows up to 15 characters. Customers can customize their jean orders for an additional $15.