The denim mill that bolstered the profile of jeans in athleisure nearly a decade ago is back at it with a new brand partnership, this time applying its fabrics to a performance sports apparel brand.
Isko joined forces with Italian aquatic apparel company Arena to elevate its retro Fall/Winter 2020 Icons collection with unisex denim pieces that combine comfort with an edgy and unexpected look.
The collection boasts Bluejym, Isko’s versatile and lightweight denim fabric with a soft, knit-like hand feel. The fabric is enhanced by Isko Blue Skin, a stretch technology with 360-degree elasticity, meaning the fabric moves with the body without tension.
The game-changing fabric is part of Isko’s athleisure range of performance woven fabrics, Arquas 6.0.
Arena Icons is the brand’s “creative lab” where experts mix sports heritage with contemporary trends. “The goal is to give birth to garments characterized by the maximum freedom of use,” said Roberto Tiburzi, Arena product category manager. “In this respect denim represents the most iconic expression of freedom in clothing and therefore the adoption of this material has been a natural choice.”
Denim garments in the collection mimic the aesthetic of ’80s activewear. Black jeans pull style cues from joggers with a patch logo near the front pocket. A unisex track jacket with asymmetrical panels of black-and-white denim features a jacquard-woven logo stripe decorating one sleeve, adding to its off-kilter look.
The collection also offers a reversible half-zip jacket, bomber jacket and cropped women’s hoodie, punctuated by a bold ’80-inspired multi-colored print.
The new partnership points to consumers’ growing demand for more comfortable and versatile garments—and ones that are made with the highest standards of sustainability.
Isko has earned third-party certifications such as STeP by OEKO-TEX and has partnered with sustainable organizations such as Textile Exchange, ZDHC, SAC, Sedex and Bluesign to lead the industry to more responsible practices.
In June, the mill published its first Sustainability Impact Report documenting its sustainable initiatives and tying them back to the UN’s Sustainable Development Goals.
The companies share a commitment to newness and heritage. “This collection is a testament to the importance of remaining authentic while keeping up with innovation,” said Elena Faleschini, Isko global field marketing manager. “This is why we joined forces, rethinking the past to define a better future with a brand that shares our goals and values and works to promote a better industry and a better future for everyone.”