The ways a denim company can be both sustainable and profitable were on the table at Isko’s annual Denim Innovation seminar held in New York City last week.
Massimo Munar, head of design for Isko’s design and style research center, Creative Room, Lenzing Director of Global Business Development-Denim Tricia Carey and the Isko brand team spoke at the comprehensive discussion concerning the future of denim and innovation.
While mentioning the progress made in water consumption through new washing and dyeing process, the speakers focused on the economic side of sustainability, more specifically how to continue to be sustainable through being profitable.
“You can be sustainable, but if you’re not making money it doesn’t mean anything. You have to be economically viable,” said Kutay Saritosun, Isko’s senior marketing executive and corporate social responsibility.
The seminar, coincided with the launch of Isko’s Cottonized collection, an athleisure product range made with various Lenzing fibers. The line also applies Isko’s patented Supercharged power stretch, which uses Isko Recall Technology, adding to the range of motion and reinforcing the athleisure aspect of the collection.
Isko’s Spring/Summer 2018 collection is centered around the brand’s core performance attributes of stretch, green, soft and sport. The denim featured at the event showed these qualities, with a distinct vintage look, taking denim from the past and propelling it into the future.
Attendees at the event were also treated to live embroidery by Lockhart Embroidery and a presentation of original artwork by David Brandon Geeting featuring a curated collection of photos of denim.