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J Brand Creates a New Standard for Summer Denim

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

It’s hard to know what will succeed in the denim market these days. One certain success has been stretch, but J Brand decided to take comfort in a different direction for Spring/Summer ’16 with loose cotton-linen blends.

J Brand

Standouts from the brand’s Spring/Summer 2016 collection include a maxi dress and shift dress made from indigo linen shirting. The line also offers a jacket in a traditional jean jacket silhouette mixed with linen for a softer, lighter weight interpretation. Jeans are all capri or cropped length in soft, ocean blues.

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