The retailer announced Wednesday it is partnering with the Cotton Incorporated’s denim recycling program Blue Jeans Go Green now through the end of the year.
Consumers can bring in a pair of gently worn jeans to any J.Crew store and receive $20 off a new style.
The donated denim will be turned into housing insulation, keeping textile waste out of landfills and helping housing efforts in communities across the U.S. The program has recycled more than 600 tons of denim and diverted more than a million pieces of denim from landfills since it launched in 2006.
“We were thrilled to hear that denim was J.Crew’s focus for Spring 2018. The Blue Jeans Go Green program is a great way to connect with and educate consumers about sustainability and diverting textile waste from landfills,” said Andrea Samber, Cotton Incorporated director of consumer marketing and strategic alliances.
J.Crew’s sister brand, Madewell, offers consumers the same incentive.
There’s plenty of new styles to purchase. J.Crew released an updated women’s denim collection and expanded size range last week, based on eight new ways wear denim. Key items include a denim trench, an oversized chambray shirt and classic Trucker jackets.