Skip to main content

J. Crew Launches ‘8 New Ways to Do Denim’

Newness is a key ingredient in the denim story J. Crew shares in its latest collection for women.

The brand’s “8 New Ways to Do Denim” story reconsiders classic denim pieces like chambray shirts, jean jackets and straight leg jeans.

New distressed washes and rises, including the best-selling toothpick jean updated with a 10-inch rise, are among J.Crew’s new ways to sport denim. Updated details include button fronts, patched knees, raw hems and oversized cuffs. Its jeans also come in new sizes 23 to 35, in petite and tall.

The brand encourages women to play with proportions by pairing chambray tunics over skinny jeans and to use denim as a layering piece with casual items like sweats. The collection includes a classic jean jacket and a modern denim trench coat.

J. Crew is working through an identity crisis as sales decline and its sister brand, Madewell, continues to outperform.

In September, Somsack Sikhounmuong left the company after less than six months in his new role as J.Crew chief design officer. While serving as in that position, Sikhounmuong was responsible for the design of J.Crew’s Crewcuts children’s wear, men’s and women’s apparel lines. Sikhounmuong joined J.Crew in 2001 and spent his first 12 years designing accessories and apparel at J.Crew, became the design lead at Madewell from 2012 to 2015 and then returned to J.Crew as the head women’s designer.