Jack & Jones, a division of Denmark-based Bestseller, is the latest denim-centric brand to embrace inclusive sizing. Beginning with its Fall ’19 collection, the young contemporary men’s brand will offer big and tall sizing across most of its line of tops, outerwear and jeans.
“We want to make sure that our consumer, regardless of size, can get the same on-trend styles and looks as any other consumer in our target group,” said Lambros E. Potagas, U.S. head of sales.
The new size range will include 1XL-6XL in tops, bottoms with waist sizes 40-54 and inseams from 32-38. The denim range offers super stretch fabrications spun from a unique mix of cotton, polyester and elastane, and a range of indigo knit with the comfort and touch athleisure.
“In a pair of indigo knit, you’ll look sharp. But you’ll also feel just as comfortable as you do in a pair of sweatpants,” Potagas said.
Comfort and fit was factored into each design.”The real focus lies on a sharp look and silhouette,” Potagas said. “We want the extended sizes to look good when they are worn, so therefore we have applied our extensive knowledge gained from years of in-depth analysis of size and fit to our plus size range.”
With this in mind, Potagas said the company partnered with market leaders in extended size fashion. “We’ve adapted the Jack & Jones fits to the extended size segment and graded them accordingly to current size studies,” he explained.