The jeans brand, known best for its unique hardware and one-of-a-kind finishing treatments, teamed with MDF Italia to create a denim edition of the Italian furniture manufacturer’s signature Neil chair called the Neil Denim.
The fully “Made in Italy” denim chair has the “exquisite craftsmanship” of Jacob Cohën products while preserving the essential design aesthetic of MDF Italia. Inspired by classic jeans, denim upholstery completely wraps around the load-bearing steel frame of the seat and backrest. Details like top-stitched seams and contrasting tobacco-colored detail stitching nod to denim’s roots.
The partnership is another example of how denim brands are dabbling in home. Levi’s, Gap and Wrangler have stepped into the category with limited-edition collections and collaborations. Diesel Living introduced a new home collection last year that accommodates work-from-home lifestyles and hybrid spaces. Diesel Wynwood, the brand’s Miami luxury condominiums going for as much as $5.5 million, are nearing completion.
“Our collaboration with MDF Italia came about very spontaneously thanks to the values that both companies have in common: details that make the difference, extreme quality of the materials used, and all-Italian craftsmanship guided every single aspect that led to the creation of Neil Denim,” said Jennifer Tommasi Bardelle, Jacob Cohën president and creative director.
The chair debuted at Salone del Mobile June 7-12 at the Jacob Cohën store in Milan. Prada, Hermes and Brunello Cucinelli are among the other fashion brands participating in the furniture fair.