Skip to main content

Jag Jeans Stretches Its Legs (and Waists and Backsides)

Canadian women’s wear brand Jag Jeans has introduced Forever Stretch jeans, bottoms that feature more than 90 percent give and flex to the body changes that women naturally experience, while always keeping their shape.

They are made with a technologically advanced fabric blend that is 87 percent cotton, 5 percent recycled polyester, 4 percent elastane and 4 percent polyester. The jeans come in four models: a high-rise (10.5”) skinny five-pocket in black or dark indigo with a zip fly and button closure and a high-rise (10.5”) skinny pull-on in black or cornflower blue with two back pockets and an elastic waistband. All of the jeans are available online and in-store and retail for $74 each.

There are six sizes to fit dress sizes 0 through 30: XS (0-2), S (4-6), M (8-10), L (12-14), XL (16-18), 1x (14, 16, 18), 2x (20, 22, 24) and 3x (26, 28, 30).

“Jag Forever Stretch jeans have incredible power stretch technology that give[s] you the freedom of movement all day long,” said Julie Besso, design director for Jag. “Our customers do not need to sacrifice look[s] for comfort with Forever Stretch jeans. These jeans have the look of authentic vintage denim, but the stretch of your favorite legging.”

The launch is likely a smart one for Jag as recent market data revealed that 88 percent of denim consumers named stretch an important factor in their purchasing decisions.

Winnipeg-based Jag is a division of Western Glove Works, a family-owned business that also owns and produces Silver Jeans Co. It was formally launched as Jag in September 2003 with the premise that women’s jeans could be lightweight and comfortable instead of stiff and painful and truly hit its stylistic jackpot with the release of its signature pull-on jean in spring 2011. It now offers a full range of jeans, pants, shorts and tops in regular, plus and petite sizes.

The brand is sold at department stores and more than 1,350 specialty retailers across the U.S. and Canada.